60 Strong Calendar Winners in Pittsburgh, Southeast Ohio and Dayton are in the Spotlight
Sixty Strong calendar contests were kicked off in Pittsburgh, Southeast Ohio and Dayton in conjunction with the launch of Senior Care Advantage programs in each market. With the help of our physician partners, the 60 Strong initiative achieved tremendous media coverage.
In Pittsburgh, Preferred Primary Care Physicians CEO Greg Erhard was on hand to speak at the winner’s breakfast. Media coverage about the contest and the Pittsburgh 60 Strong winners appeared on KDKA’s Pittsburgh Today Live, WTYM radio, PGH City Paper, and an extensive feature story in the Pittsburgh Post-Gazette newspaper.
The Southeast Ohio 60 Strong Calendar Contest kicked off in conjunction with the launch of Trusted Senior Care Advantage by Physicians Group of Southeastern Ohio. Patrick Goggin, MD., of Physicians Group of Southeastern Ohio, was on hand to congragulate the winners – many of who are elite athletes. Media coverage about the contest appeared in several media outlets, including the Daily Jefferson newspaper; Zanesville Times Recorder, and TV segments on WHIZ-TV in Zanesville.
In Dayton, Mark Couch. M.D, President of PriMED Physicians Group, spoke to the winners about Greater Dayton Senior Care Advantage during the 60 Strong photo shoot kick off party. Coverage of the contest winners and interviews with Dr. Couch appeared in the Dayton Daily News and in 15 broadcast news clips on WHIO (CBS affiliate); WDTN (NBC affiliate); WBDT (Dayton’s CW); Fox45; ABC22; and Mix 107.7 morning radio show.